Narrow search
Showing 1 - 2 of 2
Cover Image
Revisiting perceptual fit in co-branding applications
Thompson, Kenneth N.; Strutton, David - In: The journal of product & brand management 21 (2012) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10009519768
Cover Image
What makes a product vintage? : investigating relationships between "consumer pastness," scarcity and purchase intentions toward vintage products
Schibik, Aaron; Strutton, David; Thompson, Kenneth N. - In: European journal of marketing 56 (2022) 7, pp. 1830-1855
Persistent link: https://www.econbiz.de/10013352644