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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
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ECONIS (ZBW)
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1
Digital leapfrogs : how technology is reshaping consumer markets in India
Mahajan, Vijay
-
2022
Persistent link: https://www.econbiz.de/10014022591
Saved in:
2
Correcting the t statistic for measurement error
Durvasula, Srinivas
;
Sharma, Subhash
;
Carter, Kealy
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 671-682
Persistent link: https://www.econbiz.de/10009579981
Saved in:
3
Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods
Weathers, Danny
;
Sharma, Subhash
;
Wood, Stacy L.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 393-401
Persistent link: https://www.econbiz.de/10003598468
Saved in:
4
A conjoint analysis-based procedure to measure reservation price and to optimally price product bundles/ Georg Wuebker and Vijay Mahajan
Wuebker, Georg
;
Mahajan, Vijay
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 157-174)
.
1999
Persistent link: https://www.econbiz.de/10001425122
Saved in:
5
Buyers' evaluations of mixed bundling strategies in price-promoted markets
Wuebker, Georg
;
Mahajan, Vijay
;
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 195-208)
.
1999
Persistent link: https://www.econbiz.de/10001425129
Saved in:
6
Den arabischen Konsumenten verstehen
Mahajan, Vijay
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 66-73
Persistent link: https://www.econbiz.de/10009783393
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7
Understanding the Arab consumer : a growing middle class that yearns for progress and modernity has no interest in abandoning its religious traditions
Mahajan, Vijay
- In:
Harvard business review : HBR
91
(
2013
)
5
,
pp. 128-133
Persistent link: https://www.econbiz.de/10009740745
Saved in:
8
Delight by design : the role of hedonic versus utilitarian benefits
Chitturi, Ravindra
;
Raghunathan, Rajagopal
;
Mahajan, Vijay
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 48-63
Persistent link: https://www.econbiz.de/10003709042
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9
Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh
;
Venkatesh, R.
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10010517018
Saved in:
10
Marketing self-improvement programs for self-signaling consumers
Schaefer, Richard
;
Rao, Raghunath Singh
;
Mahajan, Vijay
- In:
Marketing science
37
(
2018
)
6
,
pp. 912-929
Persistent link: https://www.econbiz.de/10011966223
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