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Theoretical framework of advertising : some insights
Nichifor, Bogdan - In: Studies and scientific researches / Economics edition / … 19 (2014), pp. 180-188
Persistent link: https://www.econbiz.de/10011333778
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Toward a theoretical framework of service experience : perspectives from customer expectation and customer emotion
Hsieh, Yen-Hao; Yuan, Soe-Tsyr Daphne - In: Total quality management & business excellence 32 (2021) 5, pp. 511-527
Persistent link: https://www.econbiz.de/10012440308
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Toward a theory of behavioral control
Lim, Weng Marc; Weissmann, Marc Arul - In: Journal of strategic marketing 31 (2023) 1, pp. 185-211
Persistent link: https://www.econbiz.de/10014303190
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Marketing im Spannungsfeld von Wirtschaft und Gesellschaft
Brockhoff, Klaus (ed.) - 1995
Persistent link: https://www.econbiz.de/10000429540
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Advances in consumer research
Association for Consumer Research - Duluth, Minn. : Association for Consumer Research; … - 1.1973 -
Persistent link: https://www.econbiz.de/10000431096
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Konsumentenbeobachtung am Point of Sale : ein Beobachtungsverfahren zur Erfassung des emotionalen Kaufverhaltens
Rüdell, Monique - 1993
Persistent link: https://www.econbiz.de/10000349013
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Sind Energiesparmaßnahmen von Versorgungsunternehmen wirtschaftlich?
Wirl, Franz - 1994
Persistent link: https://www.econbiz.de/10000417097
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The determinants of the demand for automobile insurance : the impact of price and sales effort on market shares
Finsinger, Jörg; Flöthmann, Ernst-Jürgen - 1982
Persistent link: https://www.econbiz.de/10000419697
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Advances in economic psychology : third European Colloquium on Economic Psychology, 1978
Molt, Walter (ed.); Hartmann, Hans Albrecht (contributor) - 1981
Persistent link: https://www.econbiz.de/10000419897