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Using versus choosing : the relationship of the consumption experience to reasons for purchasing

Holbrook, Morris B. - In: European journal of marketing : EJM 20 (1986) 8, pp. 49-62

Persistent link: https://www.econbiz.de/10001071337

Qualitative methods, Part I: interpretive approaches

Holbrook, Morris B. - 2015

Persistent link: https://www.econbiz.de/10010505806

Emotion in the consumption experience : toward a new model of the human consumer

Holbrook, Morris B. - In: The role of affect in consumer behavior : emerging …, (pp. 17-52). 1986

Persistent link: https://www.econbiz.de/10001262648

Consumer research : introspective essays on the study of consumption

Holbrook, Morris B. - 1995

Persistent link: https://www.econbiz.de/10013532846

Commentary: the consumer perspective on branding

Holbrook, Morris B. - In: Brands : interdisciplinary perspectives, (pp. 297-308). 2015

Persistent link: https://www.econbiz.de/10010478956

Why business is bad for consumer research : the three bears revisited

Holbrook, Morris B. - 2009

Persistent link: https://www.econbiz.de/10003832351

Pets and people : companions in commerce?

Holbrook, Morris B. - In: Journal of business research : JBR 61 (2008) 5, pp. 546-552

Persistent link: https://www.econbiz.de/10003709397

Consumer research : introspective essays on the study of consumption

Holbrook, Morris B. - 1995

This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown...

Persistent link: https://www.econbiz.de/10012692126

Commentary: consumption experiences, customer value, subjective personal introspection, the photographic essay, and semiological/hermeneutic interpretation

Holbrook, Morris B. - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 663-675

Persistent link: https://www.econbiz.de/10012622617

Consumer research : introspective essays on the study of consumption

Holbrook, Morris B. - 1995 - Online-Ausg.

Persistent link: https://www.econbiz.de/10013207796