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Consumer behaviour
Australia
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Australien
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sporting clubs
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members
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satisfaction
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14.02.1997
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1980-1985
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Consumer goods industry
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Customer satisfaction
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Einzelhandel
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Email
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Gastgewerbe
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Haarkosmetik
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Hair care product
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Innovation
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Shaw, Robin N.
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Vieceli, Julian
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Journal of marketing management : MM
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Prometheus : critical studies in innovation
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Research into the consumer adoption of new services technologies : a crit. review
Shaw, Robin N.
- In:
Prometheus : critical studies in innovation
4
(
1986
)
1
,
pp. 50-67
Persistent link: https://www.econbiz.de/10001031591
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Brand salience for fast-moving consumer goods : an empirically based model
Vieceli, Julian
;
Shaw, Robin N.
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1218-1238
Persistent link: https://www.econbiz.de/10008810714
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