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Antecedents of customer WOM in glamping : the critical role of original ecology
Lu, Jiandong
;
Wang, Xiaolei
;
Dai, Zheng
;
Chen, Guo
; …
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012547731
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How consumer ethnocentrism (CET), ethnocentric marketing, and consumer individualism affect ethnocentric behavior in China
Han, C. M.
;
Guo, Chen
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 324-338
Persistent link: https://www.econbiz.de/10011963155
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