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What's wrong with consumer capitalism? : The joyless economy after twenty years

Schor, Juliet B. - In: Critical review : an interdisciplinary journal of … 10 (1996) 4, pp. 495-508

Persistent link: https://www.econbiz.de/10001337175

Born to buy

Schor, Juliet B. - 2005 - 1. pbk. ed.

Persistent link: https://www.econbiz.de/10003140245

The overspent American : upscaling, downshifting, and the new consumer

Schor, Juliet B. - 1998 - 1. ed.

Persistent link: https://www.econbiz.de/10013489990

[Rezension] Schor, Juliet B., The overspent American : New York, Basic Books, 1998 [rezensiert von:] Janet T. Knoedler

Knoedler, Janet T. - In: Journal of economic issues : jei 33 (1999) 3, pp. 747-750

Persistent link: https://www.econbiz.de/10001405920

Tackling turbo consumption

Schor, Juliet B. - In: Cultural studies and anti-consumerism : a critical encounter, (pp. 70-80). 2011

Persistent link: https://www.econbiz.de/10009233488

The underdog effect : the marketing of disadvantage and determination through brand biography

Paharia, Neeru; Keinan, Anat; Avery, Jill; Schor, Juliet B. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 775-790

Persistent link: https://www.econbiz.de/10008856982

The strategic use of brand biographies

Avery, Jill; Paharia, Neeru; Keinan, Anat; Schor, Juliet B. - 2010

Persistent link: https://www.econbiz.de/10009424389

Complicating conventionalisation

Schor, Juliet B.; Fitzmaurice, Connor J. - In: Journal of marketing management : MM 33 (2017) 7/8, pp. 644-651

Persistent link: https://www.econbiz.de/10011777750

Domesticating the market: moral exchange and the sharing economy : editor's choice

Fitzmaurice, Connor J.; Ladegaard, Isak; … - In: Socio-economic review 18 (2020) 1, pp. 81-102

Persistent link: https://www.econbiz.de/10012195022

The strategic use of brand biographies

Avery, Jill; Paharia, Neeru; Keinan, Anat; Schor, Juliet B. - In: Research in consumer behavior : Volume 12, (pp. 213-229). 2010

Purpose – We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, “the underdog,” we empirically show how...

Persistent link: https://www.econbiz.de/10015381138