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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
15
Deutschland
12
Germany
11
Marktforschung
11
Market research
10
Theorie
9
Theory
9
Lieferantenmanagement
7
Supplier relationship management
7
Beziehungsmarketing
6
Direct marketing
6
Direktmarketing
6
Luxury goods
6
Luxusgüter
6
Relationship marketing
6
Russia
6
Russland
6
Brand management
5
Cultural identity
5
Kulturelle Identität
5
Markenführung
5
Mobile communications
5
Mobilkommunikation
5
Decision theory
4
Entscheidungstheorie
4
Finland
4
Finnland
4
Information behaviour
4
Informationsverhalten
4
Lieferkette
4
Management information system
4
Management-Informationssystem
4
Spain
4
Spanien
4
Supply chain
4
B-to-B-Marketing
3
Brand
3
Brand image
3
Business-to-business marketing
3
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11
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11
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2
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Language
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English
15
Author
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Wagner, Ralf
15
Aliyev, Farhad
3
Urkmez, Taylan
3
Zulauf, Katrin
3
Beinke, Kai-Stefan
1
Cechella, Felipe Schneider
1
Dico, Beatrice Lo
1
Falkenreck, Christine
1
Grimm, Malek Simon
1
Klaus, Martin
1
Parwoll, Moritz A.
1
Peshkova, Anna
1
Salem, Mohammed
1
Schneider Cechella, Felipe
1
Singh, Swati
1
Wendling, Michael
1
Ürkmez, Taylan
1
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Journal of international consumer marketing
2
The journal of brand management : an international journal
2
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
Asia-Pacific journal of business administration
1
Diskussionsarbeit
1
Journal of euromarketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Management dynamics in the knowledge economy
1
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
1
The Palgrave Handbook of Sustainable Digitalization for Business, Industry, and Society
1
The international review of retail, distribution and consumer research
1
The journal of business & industrial marketing
1
Working paper / Dialog Marketing Competence Center
1
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ECONIS (ZBW)
15
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1
Direct marketing for best-agers : in dialogue with challenging customers
Parwoll, Moritz A.
;
Wagner, Ralf
- In:
Aging society and its implications for services …
,
(pp. 19-40)
.
2011
Persistent link: https://www.econbiz.de/10008990585
Saved in:
2
The spread of mobile commerce : an inter-cultural comparison
Wagner, Ralf
;
Klaus, Martin
-
2009
Persistent link: https://www.econbiz.de/10003911233
Saved in:
3
Is your perception of "luxury" similar to mine? : a concept made of absolute and relative features
Urkmez, Taylan
;
Wagner, Ralf
- In:
Journal of euromarketing
24
(
2015
)
1
,
pp. 20-40
Persistent link: https://www.econbiz.de/10011288754
Saved in:
4
Luxury brands do not glitter equally for everyone
Aliyev, Farhad
;
Ürkmez, Taylan
;
Wagner, Ralf
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 337-350
Persistent link: https://www.econbiz.de/10011885032
Saved in:
5
Cultural influence on luxury value perceptions : collectivist vs. individualist luxury perceptions
Aliyev, Farhad
;
Wagner, Ralf
- In:
Journal of international consumer marketing
30
(
2018
)
3
,
pp. 158-172
Persistent link: https://www.econbiz.de/10011917533
Saved in:
6
Intimacy of the Russian upper middle class with luxury fashion
Peshkova, Anna
;
Urkmez, Taylan
;
Wagner, Ralf
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 152-173
Persistent link: https://www.econbiz.de/10011572123
Saved in:
7
The bidirectionality of buying behavior and risk perception : an exploratory study
Zulauf, Katrin
;
Schneider Cechella, Felipe
;
Wagner, Ralf
- In:
The international review of retail, distribution and …
31
(
2021
)
5
,
pp. 566-590
Persistent link: https://www.econbiz.de/10012697721
Saved in:
8
Intra-brand image confusion : effects of assortment width on brand image perception
Grimm, Malek Simon
;
Wagner, Ralf
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 446-463
Persistent link: https://www.econbiz.de/10012550333
Saved in:
9
A comprehensive look at luxury brand marketing researchfrom 2000 to 2016 : a bibliometric study and contentanalysis
Aliyev, Farhad
;
Urkmez, Taylan
;
Wagner, Ralf
- In:
Management review quarterly : systematic literature …
69
(
2019
)
2
,
pp. 233-264
Persistent link: https://www.econbiz.de/10012100306
Saved in:
10
Environmental concerns in brand love and hate : an emerging market's purview of masstige consumers
Singh, Swati
;
Wagner, Ralf
- In:
Asia-Pacific journal of business administration
16
(
2024
)
5
,
pp. 1202-1225
Persistent link: https://www.econbiz.de/10015326655
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