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~subject:"Consumer behaviour"
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Consumer behaviour
Theory
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41
Marketing
35
Marktforschung
29
Marketing management
24
Marketingmanagement
24
Market research
23
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English
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Heerde, Harald J. van
20
Leeflang, Peter
18
Bijmolt, Tammo H. A.
5
Doorn, Jenny van
3
Neslin, Scott A.
3
Pauwels, Koen
3
Rooderkerk, Robert P.
3
Wittink, Dick R.
3
Datta, Hannes
2
Dekimpe, Marnik G.
2
Dinner, Isaac M.
2
Gensler, Sonja
2
Gupta, Sachin
2
Heitmann, Mark
2
Hoekstra, Janita Cornelia
2
Huizingh, Eelko
2
Klein, Kristina
2
Paschmann, Jens Wilhelm
2
Raaij, Willem Fred van
2
Teerling, Marije L.
2
Vries, Lisette de
2
Völckner, Franziska
2
Zhang, Sha
2
Ailawadi, Kusum L.
1
Bruno, Hernan
1
Bruno, Hernan A.
1
Chintagunta, Pradeep K.
1
Cleeren, Kathleen
1
Danaher, Peter J.
1
Dhar, Ravi
1
Drechsler, Salome
1
Foubert, Bram
1
Frech, Bernadette
1
Gijsbrechst, Els
1
Gijsbrechts, Els
1
Gijsenberg, Maarten J.
1
Helmig, Bernd
1
Higson, Helen
1
Huber, Jan-Alexander
1
Kaul, Anil
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Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
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Journal of marketing research : JMR
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Journal of marketing research
2
Journal of retailing
2
European Sport management quarterly : ESMQ
1
European journal of marketing
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European journal of marketing : EJM
1
European management journal
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1
Fundamentals of marketing research ; Vol. 1
1
Fundamentals of marketing research ; Vol. 6
1
Institute of Economic Research, Faculty of Economics, University of Groningen, Research Memorandum
1
International business review : the official journal of the European International Business Academy
1
International journal of business and emerging markets : IJBEM
1
Italian journal of marketing : ITJM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Management report series
1
Managing customer relationships : a strategic framework
1
Marketing science
1
Report / Marketing Science Institute
1
Reprint series / Tinbergen Institute
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
1
UNSW Business School Research Paper
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ECONIS (ZBW)
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1
The changing consumer in the European Union : a "meta-analysis"
Leeflang, Peter
;
Raaij, Willem Fred van
-
1995
Persistent link: https://www.econbiz.de/10000922750
Saved in:
2
Determining the optimal frequency of direct marketing activities for frequently purchased consumer goods
Scheer, Hielke Roelof van der
;
Leeflang, Peter
-
1997
Persistent link: https://www.econbiz.de/10000974970
Saved in:
3
The changing consumer in the European Union : special issue
Leeflang, Peter
(
contributor
); …
- In:
International journal of research in marketing : IJRM ; …
12
(
1995
)
5
,
pp. 373-387
Persistent link: https://www.econbiz.de/10001192633
Saved in:
4
Specification of simplified versions of a new product evaluation model
Nijkamp, Willem G.
;
Leeflang, Peter
-
1980
Persistent link: https://www.econbiz.de/10002575153
Saved in:
5
Cause-related marketing as sales promotion
Schamp, Christina
;
Heitmann, Mark
;
Peers, Yuri
; …
- In:
Journal of marketing research
61
(
2024
)
5
,
pp. 955-974
Persistent link: https://www.econbiz.de/10015168514
Saved in:
6
The impact of the introduction and use of an informational website on offline customer buying behavior
Nierop, Johannes Erjen Maurice van
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 155-165
Persistent link: https://www.econbiz.de/10009238537
Saved in:
7
Does online information drive offline revenues? : only for specific products and consumer segments!
Pauwels, Koen
;
Leeflang, Peter
;
Teerling, Marije L.
; …
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009011994
Saved in:
8
Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, Sha
;
Doorn, Jenny van
;
Leeflang, Peter
- In:
International business review : the official journal of …
23
(
2014
)
1
,
pp. 284-292
Persistent link: https://www.econbiz.de/10010236470
Saved in:
9
Changing consumer markets and marketing in China
Zhang, Sha
;
Doorn, Jenny van
;
Leeflang, Peter
- In:
International journal of business and emerging markets …
4
(
2012
)
4
,
pp. 328-351
Persistent link: https://www.econbiz.de/10009670322
Saved in:
10
Identifying the direct mail-prone consumer
Leeflang, Peter
;
Spring, Penny Noel
;
Doorn, Jenny van
; …
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
2
,
pp. 175-195
Persistent link: https://www.econbiz.de/10010406145
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