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Kaufbarrieren im Online-Handel aus Kundensicht : eine empirische Untersuchung der Kaufbarrieren bei Käufern und Nichtkäufern

Rudolph, Thomas; Busch, Sebastian; Wagner, Tillmann - In: Electronic retailing, (pp. 143-160). 2002

Persistent link: https://www.econbiz.de/10001679100

Cumulus : the development of a loyalty card scheme

Rudolph, Thomas; Busch, Anina - In: Understanding marketing : a European casebook, (pp. 189-200). 2000

Persistent link: https://www.econbiz.de/10001638974

Consumer Confusion aus Sicht der Konsumenten : empirische Ergebnisse einer qualitativen Studie

Rudolph, Thomas; Schweizer, Markus - In: Thexis : Fachzeitschrift für Marketing ; … 21 (2004) 4, pp. 11-16

Persistent link: https://www.econbiz.de/10002227242

The customer spending map : a framework for omnichannel excellence

Rudolph, Thomas; Eggenschwiler, Matthias; Hauschke, Andreas - In: Marketing Review St. Gallen : die neue … 42 (2025) 2, pp. 50-57

As omnichannel shopping is becoming the norm, new tools are required for managing customer touchpoints. This article introduces a novel customer-oriented framework that combines three important levels of customer journey analysis. By identifying eight mutually exclusive customer segments, the...

Persistent link: https://www.econbiz.de/10015211390

Towards a hierarchical theory of shopping motivation

Wagner, Tillmann; Rudolph, Thomas - In: Journal of retailing and consumer services 17 (2010) 5, pp. 415-429

Persistent link: https://www.econbiz.de/10008654216

Markenstrategien aus der Sicht des Herstellers

Rudolph, Thomas; Zinkann, Reinhard Christian - In: Markenstrategien im Spannungsfeld Hersteller - Handel : …, (pp. 14-27). 2011

Persistent link: https://www.econbiz.de/10009009235

What constitues a "good assortment"? : a scale for measuring consumers' perceptions of an assortment offered in a grocery category

Bauer, Johannes C.; Kotouc, Alexander Johannes; … - In: Journal of retailing and consumer services 19 (2012) 1, pp. 11-26

Persistent link: https://www.econbiz.de/10009507911

Towards cross-channel management : strategic, structural, and managerial challenges for multi-channel retail incumbents

Brunner, Felix - 2013

Neue digitale Geräte (bspw. Smartphones, Tablets) ermöglichen es Konsumenten jederzeit und überall das Internet zu nutzen und fördern den Wechsel zwischen verschiedenen Online- und Offline-Kanälen während des Shoppings. Dieser Wandel im Konsumentenverhalten bietet Multi-Channel Händlern...

Persistent link: https://www.econbiz.de/10010256377

Feed them facts : value perceptions and consumer use of sustainability-related product information

Meise, Jan Niklas; Rudolph, Thomas; Kenning, Peter; … - In: Journal of retailing and consumer services 21 (2014) 4, pp. 510-519

Persistent link: https://www.econbiz.de/10010388543

New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link

Nagengast, Liane; Evanschitzky, Heiner; Blut, Markus; … - In: Journal of retailing 90 (2014) 3, pp. 408-427

Persistent link: https://www.econbiz.de/10010408213