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To test the localized tastes hypothesis, we use historical dialect similarity as an instrument to predict the persistent component of regional taste differences. Analyzing wholesale markets for fruits and vegetables in Japan, we find that predicted taste differences have a strong, statistically...
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Wirkungszusammenhänge zwischen Kultur, Konsumverhalten und Marketing systematisch erfasst. Die Autorin erarbeitet Ansätze zur Analyse des …
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