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The effects of guilt-appeal intensity on persuasive and emotional outcomes : the moderating role of sponsor motive
Turner, Monique Mitchell
;
Mabry-Flynn, Amanda
;
Shen, Hongmei
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011880037
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