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Consumer behaviour
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Alpar, Paul
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Contribution and consumption of content in enterprise social media
Engler, Tobias H.
;
Alpar, Paul
- In:
Information systems management
35
(
2018
)
1
,
pp. 2-14
Persistent link: https://www.econbiz.de/10011917565
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Influence of images in online reviews for search goods on helpfulness
Osterbrink, Lars
;
Alpar, Paul
;
Seher, Alexander
- In:
Review of marketing science
18
(
2020
)
1
,
pp. 43-73
Persistent link: https://www.econbiz.de/10012298673
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