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Customer relationship management : concept, strategy, and tools
Kumar, V.; Reinartz, Werner J. - 2018 - Third edition
Persistent link: https://www.econbiz.de/10011663789
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Creating enduring customer value
Kumar, V.; Reinartz, Werner J. - In: Journal of marketing 80 (2016) 6, pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
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Customer Relationship Management : Concept, Strategy, and Tools
Kumar, V.; Reinartz, Werner J. - 2018 - Third edition
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer...
Persistent link: https://www.econbiz.de/10012395810
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Setting prices in an online world : when price costumization works (... and when it doesn't)
Reinartz, Werner J. (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001630979
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Measuring purchase intentions : a generalization of mere measurement effects and extension to self-generated validity effects
Chandon, Pierre (contributor); Morwitz, Vicki G. (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826525
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The self-generated validity of measured pruchase intentions
Chandon, Pierre (contributor); Morwitz, Vicki G. (contributor) - 2004 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002379195
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Managing marketing channel multiplicity
Bruggen, Gerrit H. van; Antia, Kersi D.; Jap, Sandy D.; … - In: Journal of service research : JSR 13 (2010) 3, pp. 331-340
Persistent link: https://www.econbiz.de/10008652113
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A question of format? : the importance of retail format differences for unplanned purchases
Berlemann, Benedikt; Elsner, Mark; Reinartz, Werner J. - In: Essays in retail strategy : the case of unplanned …. 2012
Persistent link: https://www.econbiz.de/10010219816
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Managing customer loyalty to maximize customer equity
Reinartz, Werner J.; Eisenbeiß, Maik - In: Handbook of research on customer equity in marketing, (pp. 139-159). 2015
Persistent link: https://www.econbiz.de/10010483490
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Investigating cross-buying and customer loyalty
Reinartz, Werner J.; Thomas, Jacquelyn S.; Bascoul, … - In: Journal of interactive marketing : a quarterly … 22 (2008) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10003736321