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Why do older consumers buy older brands? : the role of attachment and declining innovativeness
Lambert-Pandraud, Raphae͏̈lle; Laurent, Gilles - In: Journal of marketing 74 (2010) 5, pp. 104-121
Persistent link: https://www.econbiz.de/10009237708
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Tell me which perfume you wear, i'll tell you how old you are : modeling the impact of consumer age on product choice
Lambert-Pandraud, Raphae͏̈lle; Laurent, Gilles - 2006
Persistent link: https://www.econbiz.de/10003740334
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EMAC Distinguished Marketing Scholar 2012 : respect the data!
Laurent, Gilles - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 323-334
Persistent link: https://www.econbiz.de/10010223407
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Consumer rapport to luxury : analyzing complex and ambivalent attitudes
Dubois, Bernard; Laurent, Gilles; Czellar, Sandor - 2001
Persistent link: https://www.econbiz.de/10001629393
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Consumers' immediate memory for prices
Vanhuele, Marc; Laurent, Gilles; Drèze, Xavier - 2005
Persistent link: https://www.econbiz.de/10003121973
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How do consumers read and encode a price?
Laurent, Gilles; Vanhuele, Marc - In: Journal of consumer research : JCR ; an … 50 (2023) 3, pp. 510-532
Persistent link: https://www.econbiz.de/10014391409
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Impact of age on brand choice
Lambert-Pandraud, Raphaëlle; Laurent, Gilles - In: The aging consumer : perspectives from psychology and …, (pp. 191-208). 2010
Persistent link: https://www.econbiz.de/10003996993
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Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam; Uncles, Mark; Laurent, Gilles - In: European journal of marketing : EJM 47 (2013) 10, pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
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More prizes are not always more attractive : factors increasing prospective sweepstakes participants' sensitivity to the number of prizes
Laporte, Sandra; Laurent, Gilles - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 395-410
Persistent link: https://www.econbiz.de/10011287120
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How consumers overcome ambivalence toward hedonic purchases? : A typology of consumer strategies
Dubois, Bernard; Laurent, Gilles; Czellar, Sandor - 2005
Persistent link: https://www.econbiz.de/10003279938