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Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha; Bang, Nguyen; Wan Kalthom Yahya; … - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
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Back to basics in the marketing of place : the impact of litter upon place attitudes
Parker, Cathy; Roper, Stuart; Medway, Dominic - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1090-1112
Persistent link: https://www.econbiz.de/10011405209
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Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José; Khoshnevis, Mozhde - In: The journal of product & brand management 32 (2023) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
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Brand on the run : place brands as judgement devices and sources of local advantage in the music industry
Adler, Patrick - In: Regional studies : official journal of the Regional … 58 (2024) 10, pp. 1904-1920
Persistent link: https://www.econbiz.de/10015206191
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Measuring brand image effects of flagship projects for place brands : the case of Hamburg
Zenker, Sebastian; Beckmann, Suzanne C. - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 642-655
Persistent link: https://www.econbiz.de/10010197491
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The impact of brand experience on downtown success
Beckman, Eric; Kumar, Archana; Kim, Youn-kyung - In: Journal of travel research : a quarterly publication of … 52 (2013) 5, pp. 646-658
Persistent link: https://www.econbiz.de/10009791042
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Place branding : creating self-brand connections and brand advocacy
Kemp, Elyria; Childers, Carla Y.; Williams, Kim H. - In: The journal of product & brand management 21 (2012) 7, pp. 508-515
Persistent link: https://www.econbiz.de/10009685949
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The emotional attachment built through the attitudes and managerial approach to place marketing and branding : "the golden city of Kremnica, Slovakia"
Mazurek, Marica - In: Marketing places and spaces, (pp. 93-105). 2015
Persistent link: https://www.econbiz.de/10011441059
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Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman; Li, Huaibin - In: The journal of product & brand management 24 (2015) 4, pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
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Place branding : revealing the neglected role of agro food products
Lopes, Celso; Leitão, João; Rengifo-Gallego, Juan - In: International review on public and non-profit marketing 15 (2018) 4, pp. 497-530
Persistent link: https://www.econbiz.de/10011956160