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~subject:"Consumer behaviour"
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Consumer behaviour
Theorie
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Theory
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Werbewirkung
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Marketing management
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Capital income
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Goodwill
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Lieferantenmanagement
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Preiselastizität
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Price elasticity
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Product quality
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Produktqualität
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Supplier relationship management
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Verbraucher
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diffusion
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Srinivasan, Shuba
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Vanhuele, Marc
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Yildirim, Gokhan
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Bass, Frank M.
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Dellarocas, Chrysanthos
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Hanssens, Dominique M.
2
Sahoo, Nachiketa
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Valenti, Albert
2
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Han, Jung Ah
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Journal of the Academy of Marketing Science
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MSI reports : working paper series
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Boston U. School of Management Research Paper
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Handbook of research on customer equity in marketing
1
Information systems research : ISR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of applied econometrics
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Journal of marketing research : JMR
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Marketing letters : a journal of research in marketing
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Shopper marketing and the role of in-store marketing
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ECONIS (ZBW)
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A general test of reference price theory in the presence of threshold effects
Raman, Kalyan
;
Bass, Frank M.
- In:
Tijdschrift voor economie en management
47
(
2002
)
2
,
pp. 205-226
Persistent link: https://www.econbiz.de/10001708041
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2
A segment-level hazard approach to studying household purchase timing decisions
Vakratsas, Demetrios
;
Bass, Frank M.
- In:
Journal of applied econometrics
17
(
2002
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10001645610
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3
How do marketing actions and customer mindset metrics influence the consumer's path to purchase?
Srinivasan, Shuba
-
2014
Persistent link: https://www.econbiz.de/10010424897
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4
Customer mindset metrics and firm performance
Srinivasan, Shuba
- In:
Handbook of research on customer equity in marketing
,
(pp. 306-332)
.
2015
Persistent link: https://www.econbiz.de/10010483479
Saved in:
5
Mind-set metrics in market response models : an integrative approach
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 672-684
Persistent link: https://www.econbiz.de/10009235361
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6
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
Saved in:
7
Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
Marketing science
33
(
2014
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
Saved in:
8
Do mindset metrics explain brand sales?
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 47-67
Persistent link: https://www.econbiz.de/10003814434
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9
The impact of online product reviews on product returns
Sahoo, Nachiketa
;
Dellarocas, Chrysanthos
;
Srinivasan, Shuba
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 723-738
Persistent link: https://www.econbiz.de/10011929300
Saved in:
10
Paths to and off purchase : quantifying the impact of traditional marketing and online consumer activity
Srinivasan, Shuba
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011563220
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