Fast food industry is a high growing sector of Bangladesh. It is concerned with the tastes and habits of the people. The food-taking habit especially in fast food segment has been changing very fast over last decade among the people of Dhaka - the capital city of Bangladesh. The reasons could be...

This present study seeks to determine how customers assess trustworthiness when they shop in online. The study is based on primary data. For gathering primary data for the study, survey method has been used and a semi-structured questionnaire has been developed to investigate the online...

The tremendous increase of the use of mobile phones in Bangladesh by the young users has expanded the cellular phones market that has also attracted the attention of the foreign investors. This article attempts to investigate underlying sets of consumer motives for using cellular phones in...

This paper tests Aaker and Keller's (1990) brand extension model that has been designed and tested in a series of developed economies to see if it applies to Bangladesh, a developing country. A questionnaire was developed using similar rating scales to those used b Aaker and Keller. The...

The growth of online shopping is increasing at a rapid rate in Malaysia by replacing traditional store shopping habit of the substantial number of consumers. The purpose of the research is to investigate the factors that are influencing consumer's online shopping intention in Malaysia. This...

Value congruence (VC) and its impact on customers' satisfaction towards online banking practices rarely appear in the literature of services marketing. The aim of this inquiry is to explore the influence of VC towards customer's satisfaction towards online banking and examine the mediating role...

There is a very high demand of the street foods in Dhaka city of Bangladesh. The reasons can be attributed by the tastes and varieties of foods, easily accessibility, low price, readily made, attraction to the foods, and above all, needs of the street people. Dhaka is the most populous city of...

There is a very high demand of the street foods in Dhaka city of Bangladesh. The reasons can be attributed by the tastes and varieties of foods, easily accessibility, low price, readily made, attraction to the foods, and above all, needs of the street people. Dhaka is the most populous city of...