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Matching the characteristics of a service to the preferences of customers
Reed, Geoffrey V. - In: Managerial and decision economics : MDE ; the … 12 (1991) 3, pp. 231-240
Persistent link: https://www.econbiz.de/10001106791
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Consumer perceptions of financial risk
Diacon, Stephen R.; Ennew, Christine T. - In: The Geneva papers on risk and insurance - issues and … 26 (2001) 3, pp. 389-409
Persistent link: https://www.econbiz.de/10001675246
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Brand equity in higher education
Mourad, Maha; Ennew, Christine T.; Kortam, Wael - In: Marketing intelligence & planning 29 (2011) 4, pp. 403-420
Persistent link: https://www.econbiz.de/10009384854
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Self-gift giving : understanding consumers and exploring brand messages
Heath, Maria Teresa; Tynan, Caroline; Ennew, Christine T. - In: Journal of marketing communications 17 (2011) 2, pp. 127-144
Persistent link: https://www.econbiz.de/10009008490
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Would you believe it? : a detailed investigation of believability in comparative price advertising
Devlin, James F.; Ennew, Christine T.; McKechnie, Sally; … - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 793-811
Persistent link: https://www.econbiz.de/10009790975
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Self-gift giving in China and the UK : collectivist versus individualist orientations
Tynan, Caroline; Heath, M. Teresa Pereira; Ennew, … - In: Multicultural perspectives in customer behaviour, (pp. 119-133). 2014
Persistent link: https://www.econbiz.de/10010399245
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Self-gift giving in China and the UK : collectivist versus individualist orientations
Tynan, Caroline; Heath, M. Teresa Pereira; Ennew, … - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1112-1128
Persistent link: https://www.econbiz.de/10008757643
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What we believe is not always what we do : an empirical investigation into ethically questionable behavior in consumption
Fukukawa, Kyoko; Ennew, Christine T. - In: Journal of business ethics : JOBE 91 (2010), pp. 49-60
Persistent link: https://www.econbiz.de/10008698311
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Measuring users' value experience on a travel website (e-value) : what value is cocreated by the user?
Mohd-Any, Amrul Asraf; Winklhofer, Heidi; Ennew, … - In: Journal of travel research : a quarterly publication of … 54 (2015) 4, pp. 496-510
Persistent link: https://www.econbiz.de/10011296030
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Accounts of self-gift giving : nature, context and emotions
Pereira Heath, Teresa; Tynan, Caroline; Ennew, Christine T. - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1067-1086
Persistent link: https://www.econbiz.de/10011338813