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~subject:"Consumer behaviour"
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Consumer behaviour
Großbritannien
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Ashton, John K.
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Diaz-Rainey, Ivan
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Business strategy and the environment
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International journal of bank marketing
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ECONIS (ZBW)
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Profiling potential green electricity tariff adopters : green consumerism as an environmental policy tool?
Diaz-Rainey, Ivan
;
Ashton, John K.
- In:
Business strategy and the environment
20
(
2011
)
7
,
pp. 456-470
Persistent link: https://www.econbiz.de/10009419686
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2
"One size doesn't fit all" : bank switching decisions and customer vulnerability in Europe
Fernández-Gutiérrez, Marcos
;
Ashton, John K.
- In:
International journal of bank marketing
42
(
2024
)
6
,
pp. 1264-1281
Persistent link: https://www.econbiz.de/10015057274
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