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We propose a “visual listening in” approach (i.e., mining visual content posted by users) to measure how brands are portrayed on social media. Using a deep-learning framework, we develop BrandImageNet, a multi-label convolutional neural network model, to predict the presence of perceptual...
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We consider how public firms influence their stock market valuations by timing the introduction of innovative new products. Our focus is on innovation ratchet strategy — firms timing the introduction of innovations in order to demonstrate an improvement in the number of introductions over...
Persistent link: https://www.econbiz.de/10013103427
We consider how public firms influence their stock market valuations by timing the introduction of innovative new products. Our focus is on innovation ratchet strategy — firms timing the introduction of innovations in order to demonstrate an improvement in the number of introductions over...
Persistent link: https://www.econbiz.de/10014039577