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Beer availability and college football attendance : evidence from mid-major conferences
Chastain, Aaron J.; Gohmann, Stephen F.; Stephenson, E. … - In: Journal of sports economics 18 (2017) 6, pp. 592-600
Persistent link: https://www.econbiz.de/10011737307
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Consumers' perceptions of product quality and entrepreneurial survival : evidence from the craft brewery industry
Fernandez, Jose M.; Gohmann, Stephen F. - In: Journal of small business & enterprise development 29 (2022) 3, pp. 441-460
Persistent link: https://www.econbiz.de/10013387982
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Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn; Faulds, David J. - In: Business horizons 52 (2009) 4, pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
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The mobile shopping revolution : redefining the consumer decision process
Faulds, David J.; Mangold, W. Glynn; Raju, P. S.; … - In: Business horizons 61 (2018) 2, pp. 323-338
Persistent link: https://www.econbiz.de/10011809180