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Local market reaction to brand acquisitions : evidence from the craft beer industry

Guler, Ali Umut; Misra, Kanishka; Singh, Vishal - In: Marketing science 43 (2024) 5, pp. 1102-1131

Persistent link: https://www.econbiz.de/10015197042

Religious belief, religious priming, and negative word of mouth

Casidy, Riza; Duhachek, Adam; Singh, Vishal; Tamaddoni, Ali - In: Journal of marketing research 58 (2021) 4, pp. 762-781

Persistent link: https://www.econbiz.de/10012593944

A multi-category demand model incorporating inter-product proximity

Ma, Yu; Seetharaman, Seethu; Singh, Vishal - In: Journal of business research : JBR 124 (2021), pp. 152-162

Persistent link: https://www.econbiz.de/10012493978

Frontiers: impact of stay-at-home-orders and cost-of-living on stimulus response : evidence from the cares act

Misra, Kanishka; Singh, Vishal; Zhang, Qianyun - In: Marketing science 41 (2022) 2, pp. 211-229

Persistent link: https://www.econbiz.de/10013363716

Behavioral research and empirical modeling of marketing channels : implications for both fields and a call for future research

Meyer, Robert J.; Vosgerau, Joachim; Singh, Vishal; … - In: Marketing letters : a journal of research in marketing 21 (2010) 3, pp. 301-315

Persistent link: https://www.econbiz.de/10008648788

Are store-brand buyers store loyal? : an empirical investigation

Hansen, Karsten T.; Singh, Vishal - In: Management science : journal of the Institute for … 54 (2008) 10, pp. 1828-1834

Persistent link: https://www.econbiz.de/10003776089

Market structure across retail formats

Hansen, Karsten T.; Singh, Vishal - In: Marketing science 28 (2009) 4, pp. 656-673

Persistent link: https://www.econbiz.de/10003884999

The unintended consequences of countermarketing strategies : how particular antismoking measures may shift consumers to more dangerous cigarettes

Wang, Yanwen; Lewis, Michael; Singh, Vishal - In: Marketing science 35 (2016) 1, pp. 55-72

Persistent link: https://www.econbiz.de/10011437602

Impact of the Cares Act Stimulus Payments on Consumption

Misra, Kanishka - 2020

Consumer response to transitory income shocks is of academic interest in many disciplines. During the 2020 COVID-19 epidemic, the Federal government in the US passed the CARES Act that among other measures provides direct payments to households. In this article we utilize a large database on...

Persistent link: https://www.econbiz.de/10012826889