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~subject:"Consumer behaviour"
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International journal of advertising : the review of marketing communications
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International marketing review
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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A study of the attitude toward convergent products : a focus on the consumer perception of functionalities
Lee, Sung-kyu
;
Lee, Jong-Ho
;
Garrett, Tony C.
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 123-135
Persistent link: https://www.econbiz.de/10009703569
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2
A store brand’s country-of-origin or store image : what matters to consumers?
Garrett, Tony C.
;
Lee, Sung-kyu
;
Chu, Kyounghee
- In:
International marketing review
34
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011674237
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Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
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