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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
45
Advertising effects
19
Market research
19
Marktforschung
19
Werbewirkung
19
Belgium
15
Marketing
13
Brand management
12
Markenführung
12
Advertising
11
Belgien
11
Brand image
11
Markenimage
11
Werbung
11
Befragung
10
Brand
10
Emotion
10
Interview
10
Markenartikel
10
Theorie
10
Beziehungsmarketing
9
Measurement
9
Messung
9
Relationship marketing
9
Theory
9
Experiment
7
Internet
6
Marktkommunikation
6
New product development
6
Produktentwicklung
6
Cognition
5
Gender
5
Jugendliche
5
Kognition
5
Marketing management
5
Marketingmanagement
5
Motivation
5
Scientific method
5
Social Web
5
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Online availability
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Undetermined
14
Free
2
Type of publication
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Article
31
Book / Working Paper
15
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Arbeitspapier
14
Working Paper
14
Graue Literatur
11
Non-commercial literature
11
Aufsatz im Buch
1
Book section
1
review-article
1
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Language
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English
46
Author
All
Geuens, Maggie
37
Van Kerckhove, Anneleen
11
Weijters, Bert
11
Vermeir, Iris
8
Pelsmacker, Patrick de
6
Goedertier, Frank
4
Schillewaert, Niels
4
Brengman, Malaika
3
Vandecasteele, Bert
3
Adams, Leen
2
De Cannière, Marie Hélène
2
De Pelsmacker, Patrick
2
Faseur, Tine
2
Maison, Dominika
2
Pham, Michel T.
2
Verstraeten, Julie
2
Antonides, Gerrit
1
Baumgartner, Hans
1
Brüggen, Elisabeth
1
Carpentier, Marieke
1
Cooremans, Katrien
1
D'Heer, Evelien
1
Dawar, Niraj
1
De Bondt, Caroline
1
De Houwer, Jan
1
De Wulf, Kristof
1
Elen, Maarten
1
Falk, Tomas
1
Faseur, Tineke
1
Geuens, M.
1
Hammerschmidt, Maik
1
Heeremans, Eva
1
Huyghe, Elke
1
Kobuszewki Volles, Barbara
1
Kobuszewski Volles, Barbara
1
Pacheco, Natália Araújo
1
Park, Jaewoo
1
Rangarajan, Deva
1
Ribbers, Daphne
1
Ruyter, Ko de
1
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Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
4
Published in...
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
14
Journal of business research : JBR
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
New directions in international advertising research
2
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
International Marketing Review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business and psychology
1
Journal of business ethics : JOBE
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Journal of personnel psychology
1
Journal of public policy & marketing
1
Journal of service research : JSR
1
Psychology & marketing
1
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Source
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ECONIS (ZBW)
45
Other ZBW resources
1
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1
The proximity effect : the role of interitem distance on reverse-item bias
Weijters, Bert
(
contributor
);
Geuens, Maggie
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802883
Saved in:
2
The proximity effect : the role of inter-item distance on reverse-item bias
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10003822799
Saved in:
3
Segmenting internet shoppers based on their web-usage-related lifestyle : a cross-cultural validation
Brengman, Malaika
;
Geuens, Maggie
;
Weijters, Bert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924740
Saved in:
4
A new measure of brand personality
Geuens, Maggie
(
contributor
);
Weijters, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787830
Saved in:
5
Brand typicality and distant novel extension acceptance : how risk-reduction counters low category fit
Goedertier, Frank
;
Dawar, Niraj
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 157-165
Persistent link: https://www.econbiz.de/10010433154
Saved in:
6
Emotional and rational advertising messages in positive and negative Polish media contexts
Pelsmacker, Patrick de
;
Maison, Dominika
;
Geuens, Maggie
- In:
New directions in international advertising research
,
(pp. 121-135)
.
2002
Persistent link: https://www.econbiz.de/10001785306
Saved in:
7
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
8
The four dimensional impact of color on shoppers' emotions
Brengman, Malaika
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924707
Saved in:
9
Developing a typology of airport shoppers
Geuens, Maggie
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924756
Saved in:
10
Consumer innovativeness and GLB : a comparative study
Vandecasteele, Bert
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003331314
Saved in:
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