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Social- or task-oriented : how does social crowding shape consumers' preferences for chatbot conversational styles?
Zhu, Jiaji; Jiang, Yushi; Wang, Xiaoxuan; Huang, Suying - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 641-662
Persistent link: https://www.econbiz.de/10014427942
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Informal institutions, consumption custom, and assumption of OLG model : a theoretical analysis on households' consumption decisions in the Oriental culture and belief
Huang, Shao'an; Sun, Tao - In: Frontiers of economics in China : selected publications … 1 (2006) 1, pp. 140-152
Persistent link: https://www.econbiz.de/10003921497
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Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan; Aral, Sinan; Hu, Yu Jeffrey; Brynjolfsson, Erik - In: Marketing science 39 (2020) 6, pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
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From service-dominant orientation to positive customer outcomes : a self-determination model in the custom travel service context
Li, Mingfei; Huang, Shanshan; Deng, Aimin; Bai, Billy; … - In: International journal of contemporary hospitality management 34 (2022) 1, pp. 299-320
Persistent link: https://www.econbiz.de/10012798193
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Contactless but loyal customers : the roles of anxiety and sociability in the hotel service context
Li, Mingfei; Huang, Shanshan - In: Journal of retailing and consumer services 66 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013209687
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Experiments on strategic choices and markets
Amaldoss, Wilfred; Ho, Teck-Hua; Krishna, Aradhna; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 417-429
Persistent link: https://www.econbiz.de/10003774431
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Self-disclosure in online social networks : an empirical study of location-based check-ins and impression management
Vaghefi, Mahyar Sharif; Nazareth, Derek L.; Nerur, … - In: Information & management : the international journal of … 61 (2024) 7, pp. 1-16
Persistent link: https://www.econbiz.de/10015081356