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Le neuro-consommateur : comment les neurosciences éclairent les décisions d'achats du consommateur
Badoc, Michel; Bayle-Tourtoulou, Anne-Sophie - 2016
Persistent link: https://www.econbiz.de/10011573501
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The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain
Bayle-Tourtoulou, Anne-Sophie; Badoc, Michel - 2020
"Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to...
Persistent link: https://www.econbiz.de/10012199317
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EMAC Distinguished Marketing Scholar 2012 : respect the data!
Laurent, Gilles - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 323-334
Persistent link: https://www.econbiz.de/10010223407
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Consumer rapport to luxury : analyzing complex and ambivalent attitudes
Dubois, Bernard; Laurent, Gilles; Czellar, Sandor - 2001
Persistent link: https://www.econbiz.de/10001629393
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Age-induced decision shrinkage, another avenue to repeat purchase : the example of new automobiles
Laurent, Gilles; Lambert-Pandraud, Raphae͏̈lle - 2002
Persistent link: https://www.econbiz.de/10001650100
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Consumers' immediate memory for prices
Vanhuele, Marc; Laurent, Gilles; Drèze, Xavier - 2005
Persistent link: https://www.econbiz.de/10003121973
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How do consumers read and encode a price?
Laurent, Gilles; Vanhuele, Marc - In: Journal of consumer research : JCR ; an … 50 (2023) 3, pp. 510-532
Persistent link: https://www.econbiz.de/10014391409
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Impact of age on brand choice
Lambert-Pandraud, Raphaëlle; Laurent, Gilles - In: The aging consumer : perspectives from psychology and …, (pp. 191-208). 2010
Persistent link: https://www.econbiz.de/10003996993
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Why do older consumers buy older brands? : the role of attachment and declining innovativeness
Lambert-Pandraud, Raphae͏̈lle; Laurent, Gilles - In: Journal of marketing 74 (2010) 5, pp. 104-121
Persistent link: https://www.econbiz.de/10009237708
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Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam; Uncles, Mark; Laurent, Gilles - In: European journal of marketing : EJM 47 (2013) 10, pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724