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What type of relationship do we have with loved brands?
Fetscherin, Marc - In: The journal of consumer marketing 31 (2014) 6/7, pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
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Importance of cultural and risk aspects in music piracy : a cross-national comparison among university students
Fetscherin, Marc - In: Journal of electronic commerce research : JECR 10 (2009) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10003886454
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The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc - In: Journal of business research : JBR 101 (2019), pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
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Guest editorial: 30 years of brand relationship research
Fetscherin, Marc; Veloutsou, Cleopatra - In: The journal of product & brand management 33 (2024) 4, pp. 413-418
Persistent link: https://www.econbiz.de/10015165132
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Special issue: 30 Years of brand relationship research
Fetscherin, Marc (ed.); Veloutsou, Cleopatra (ed.) - 2024
Persistent link: https://www.econbiz.de/10015165148
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The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions
Fetscherin, Marc; Toncar, Mark - In: International marketing review 27 (2010) 2, pp. 164-178
Persistent link: https://www.econbiz.de/10003988015
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Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc; Toncar, Mark - In: Multinational business review 17 (2009) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
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Brand love : investigating two alternative love relationships
Fetscherin, Marc; Dato-on, Mary Conway - In: Consumer-brand relationships : theory and practice, (pp. 151-164). 2012
Persistent link: https://www.econbiz.de/10009739832
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The effect of product category on consumer brand relationships
Fetscherin, Marc; Boulanger, Michèle; Gonçalves Filho, Cid - In: The journal of product & brand management 23 (2014) 2, pp. 78-89
Persistent link: https://www.econbiz.de/10010384252
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Consumer brand relationships : a research landscape
Fetscherin, Marc; Heinrich, Daniel - In: The journal of brand management : an international journal 21 (2014) 5, pp. 366-371
Persistent link: https://www.econbiz.de/10010410678