Narrow search
Showing 1 - 8 of 8
Cover Image
"You must try our taco!" : advancing the power of language assertiveness in food advertising
Yu, Xi; Liu, Qing - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 8, pp. 1481-1492
Persistent link: https://www.econbiz.de/10015192877
Cover Image
Photo vs. art? : the design of consumption guidance in cultural food consumption
Wu, Luorong; Liu, Qing; Huang, Huiling; Yu, Xi - In: International journal of hospitality management 97 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012820032
Cover Image
The effects of donation amount and ad orientation of cause-related marketing on consumers' response
Zhang, Anran; Xu, Zhengliang; Yu, Xin - In: Nankai business review international 13 (2022) 3, pp. 418-440
Persistent link: https://www.econbiz.de/10013281297
Cover Image
Marketing online food images via color saturation : a sensory imagery perspective
Liu, Qing; Wu, Luorong; Yu, Xi; Huang, Huiling - In: Journal of business research : JBR 151 (2022), pp. 366-378
Persistent link: https://www.econbiz.de/10013459820
Cover Image
Unlocking the advantages of differential pricing : a two-period model integrating consumer identifiable information and advertising effort
Cheng, Mingbao; Wu, Shuo; Zhang, Jingling; Yu, Xiuli - In: Managerial and decision economics : MDE ; the … 45 (2024) 2, pp. 1119-1133
Persistent link: https://www.econbiz.de/10014476547
Cover Image
Is your food organic? : examining the role of food aesthetics in restaurant marketing
Yu, Xi; Liu, Qing - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 6, pp. 939-961
Persistent link: https://www.econbiz.de/10014312347
Cover Image
How consumption ritual affects group versus solo diners
Huang, Huiling; Yu, Xi; Liu, Qing; Wu, Luorong; … - In: International journal of hospitality management 115 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014487563
Cover Image
Women empowerment in restaurants : effects of femvertising, purplewashing and feminist identity on consumers’ willingness to pay a premium
Li, Yizhi; Yu, Xi; Qi, Ruoxi; Petrick, James - In: International journal of contemporary hospitality management 37 (2025) 2, pp. 580-601
Persistent link: https://www.econbiz.de/10015210207