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~subject:"Consumer behaviour"
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Consumer behaviour
Quality of life
35
Lebensqualität
34
Konsumentenverhalten
22
Satisfaction
19
Zufriedenheit
19
Customer satisfaction
18
Job satisfaction
17
Kundenzufriedenheit
17
Arbeitszufriedenheit
16
Marketing
14
United States
14
USA
13
Sozialer Indikator
12
Holiday behaviour
11
Social indicator
11
Urlaubsverhalten
11
Marketing management
9
Marketingmanagement
9
Tourismus
9
Life satisfaction
8
Tourism
8
Business ethics
7
Theorie
7
Unternehmensethik
7
Multinationales Unternehmen
6
Theory
6
Transnational corporation
6
Beziehungsmarketing
5
Einkaufszentrum
5
Measurement
5
Messung
5
Mobile communications
5
Mobile marketing
5
Mobilkommunikation
5
Personality psychology
5
Persönlichkeitspsychologie
5
Relationship marketing
5
Shopping center
5
Tourism industry
5
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Article
23
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1
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21
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21
Aufsatz im Buch
1
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research-article
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English
24
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Sirgy, M. Joseph
16
Gao, Tao
7
Rohm, Andrew J.
5
Sultan, Fareena
5
Lee, Dong-Jin
3
McGinnis, Lee Phillip
3
Yu, Grace B.
3
Chebat, Jean-Charles
2
Grzeskowiak, Stephan
2
Jun, Sunkyu
2
Lee, Dong-jin
2
Pagani, Margherita
2
Andreasen, Alan R.
1
Askegaard, Søren
1
Ekici, Ahmet
1
El Hedhli, Kamel
1
Foscht, Thomas
1
Gao, Tao Tony
1
Gentry, James
1
Gentry, James W.
1
Goldberg, Marvin E.
1
Gurel-Atay, Eda
1
Huang, Suping
1
Johar, J. S.
1
Kim, Dohee
1
Krishen, Anjala S.
1
Kruger, Stefan
1
Lee, Choong-Ki
1
Lee, Dong Jin
1
Merunka, Dwight R.
1
Swoboda, Bernhard
1
Tidwell, John
1
Uysal, Muzaffer
1
Whang, Mee-jin
1
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Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Business horizons
1
International journal of retail & distribution management
1
Journal of Service Management
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service management
1
Journal of small business strategy
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Praeger special studies
1
Qualitative market research : an international journal
1
The journal of consumer marketing
1
Thunderbird international business review
1
Tourism management : research, policies, practice
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
23
Other ZBW resources
1
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Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
2
Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao
;
Sultan, Fareena
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 574-583
Persistent link: https://www.econbiz.de/10008772840
Saved in:
3
Antecedents of consumer attitudes toward mobile marketing : a comparative study of youth markets in the United States and China
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Huang, Suping
- In:
Thunderbird international business review
54
(
2012
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009514392
Saved in:
4
Motivational bases for consumers' underdog affection in commerce
McGinnis, Lee Phillip
;
Gao, Tao
;
Jun, Sunkyu
;
Gentry, …
- In:
Journal of service management
28
(
2017
)
3
,
pp. 563-592
Persistent link: https://www.econbiz.de/10011758770
Saved in:
5
Building a compelling underdog consumption experience
Gao, Tao
;
McGinnis, Lee Phillip
- In:
Journal of small business strategy
30
(
2020
)
2
,
pp. 93-105
Persistent link: https://www.econbiz.de/10012265446
Saved in:
6
Factors influencing consumer acceptance of mobile marketing: a two-country study of youth markets
Sultan, Fareena
;
Rohm, Andrew J.
;
Gao, Tao Tony
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 308-320
Persistent link: https://www.econbiz.de/10003893290
Saved in:
7
A conceptualization of the consumer behavior discipline
Sirgy, M. Joseph
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10001020282
Saved in:
8
Social cognition and consumer behavior
Sirgy, M. Joseph
-
1983
Persistent link: https://www.econbiz.de/10000061669
Saved in:
9
Self-congruity theory in consumer behavior : a little history
Sirgy, M. Joseph
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10011891456
Saved in:
10
Macromarketing metrics of consumer well-being : an update
Sirgy, M. Joseph
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 124-131
Persistent link: https://www.econbiz.de/10012485422
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