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Brand evaluations in sponsorship versus celebrity endorsement

Schnittka, Oliver; Hofmann, Julian; Johnen, Marius; … - In: International journal of market research 65 (2023) 1, pp. 126-144

Persistent link: https://www.econbiz.de/10014233831

Preferences and willingness to pay for tablet news apps

Gundlach, Hardy; Hofmann, Julian - In: Journal of media business studies 14 (2017) 4, pp. 257-281

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Hofmann, Julian; Schnittka, Oliver; Johnen, Marius; … - In: Journal of business research : JBR 124 (2021), pp. 748-758

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When are visitors actually satisfied at visitor attractions? : what we know from more than 30 years of research

Faerber, Lea Susanne; Hofmann, Julian; Ahrholdt, Dennis C. - In: Tourism management : research, policies, practice 84 (2021), pp. 1-26

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The dual role of price : decomposing consumers ' reactions to price

Völckner, Franziska - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 359-377

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Driving Mobile App User Engagement through Gamification

Paschmann, Jens Wilhelm; Völckner, Franziska; Bruno, Hernan - 2022

Many mobile app providers offer their apps for free and base their business models on user engagement. However, declining app usage over time threatens user engagement and the ability of apps to create business value. To keep users engaged, app providers use gamification, i.e., they link their...

Persistent link: https://www.econbiz.de/10014237774