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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
78
Marketing theory
62
Marketingtheorie
59
Marketing
52
Marketing management
49
Marketingmanagement
49
Relationship marketing
37
Beziehungsmarketing
35
Theorie
31
Theory
31
Marktforschung
22
International marketing
15
Internationales Marketing
14
Market research
13
Verbraucher
13
Multinationales Unternehmen
12
Welt
12
World
12
Strategisches Management
11
Vereinigte Staaten
11
Lieferantenmanagement
10
Naresh K. Malhotra
10
Russell W. Belk
10
Strategic management
10
Supplier relationship management
10
Transnational corporation
10
Corporate Social Responsibility
9
Corporate social responsibility
9
Management
9
Personality psychology
9
Persönlichkeitspsychologie
9
Scientific method
9
Wissenschaftliche Methode
9
B-to-B-Marketing
8
Business-to-business marketing
8
Digitale Dienste
8
Emerging economies
8
Globalization
8
Schwellenländer
8
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Undetermined
13
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Book / Working Paper
61
Article
18
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Collection of articles written by one author
50
Sammlung
50
Collection of articles of several authors
41
Sammelwerk
41
Article in journal
14
Aufsatz in Zeitschrift
14
Reprint
4
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2
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2
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2
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1
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1
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1
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1
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Language
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English
79
Author
All
Sheth, Jagdish N.
79
Holbrook, Morris B.
16
Belk, Russell W.
11
Jacoby, Jacob
9
Bettman, James R.
7
Krishnan, Balaji C.
5
Malhotra, Naresh K.
3
Parvatiyar, Atul
3
Solomon, Michael R.
3
Wind, Yoram
3
Yow, John
3
Ambika, Anupama
2
Christensen, Glenn L.
2
Jain, Varsha
2
Kahn, Barbara E.
2
Lutz, Richard J.
2
Monroe, Kent B.
2
Pels, Jaqueline
2
Zaltman, Gerald
2
Addis, Michela
1
Alba, Joseph W.
1
Askegaard, Søren
1
Barabba, Vincent P.
1
Berthon, Pierre R.
1
Bonsu, Samuel K.
1
Bradshaw, Alan
1
Brinberg, David
1
Buck, Meera J.
1
Carmon, Ziv
1
Chakravarti, Dipankar
1
Costa, Janeen Arnold
1
Craig, C. S.
1
Dahl, Darren W.
1
Drolet, Aimee Leigh
1
Escalas, Jennifer Edson
1
Galak, Jeff
1
Gardner, Meryl P.
1
Ger, Güliz
1
Gould, Stephen J.
1
Gross, Barbara L.
1
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Legends in consumer behavior
42
Legends in marketing
12
Journal of business research : JBR
2
Journal of global marketing
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Does marketing need reform? : fresh perspectives on the future
1
Emerald Points
1
Emerald Points Ser.
1
European journal of marketing
1
Handbook of relationship marketing
1
Harper & Row's series in marketing management
1
Journal of Consumer Marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing theory and practice : JMTP
1
Journal of strategic marketing
1
Marketing theory
1
Review of marketing research
1
The Routledge companion to consumer behavior
1
The Wiley marketing series
1
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ECONIS (ZBW)
78
Other ZBW resources
1
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1
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
2
A journey of an accidental marketing scholar
Krishnan, Balaji C.
;
Sheth, Jagdish N.
-
2011
Persistent link: https://www.econbiz.de/10009270374
Saved in:
3
Impact of Covid-19 on consumer behavior : will the old habits return or die?
Sheth, Jagdish N.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 280-283
Persistent link: https://www.econbiz.de/10012286029
Saved in:
4
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
5
Marketing's final frontier : the automation of consumption
Sheth, Jagdish N.
;
Sisodia, Rajendra
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 180-190)
.
2006
Persistent link: https://www.econbiz.de/10003430307
Saved in:
6
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
7
Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
Saved in:
8
Models of buyer behavior
Sheth, Jagdish N.
-
1974
Persistent link: https://www.econbiz.de/10013467496
Saved in:
9
Relationship marketing in consumer markets : antecedents and consequences
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook of relationship marketing
,
(pp. 171-207)
.
2000
Persistent link: https://www.econbiz.de/10001559315
Saved in:
10
Consumption values and market choices : theory and applications
Sheth, Jagdish N.
;
Newman, Bruce I.
;
Gross, Barbara L.
-
1991
Persistent link: https://www.econbiz.de/10000330784
Saved in:
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