Consumer location tracking is becoming omnipresent on mobile devices, producing massive volumes of behavior-rich location data and an elaborate multi-billion dollar ecosystem consisting of consumers providing data, third-party data collectors aggregating data, and advertisers using the data for...

Data breaches pose grave dangers to consumers, brands, and society. In particular, healthcare data breaches are most costly ($7.1 million each) and damaging, as the breached data are irrevocable, and consumers face limited alternatives and daunting switching costs. Only a handful of studies have...

There has been substantial work exploring strategies, both theoretical and empirical, for selling and buying in online auctions. However, much of this work has considered single auctions in isolation, partially because it is hard to examine multiple simultaneous auctions using traditional math...

Although third-party trust seals have been in use for long by online retailers, systematic studies of the effectiveness of these trust signaling mechanisms are scarce. Using a unique dataset of over a quarter million online transactions across 493 online retailers, this study seeks to...