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Brand signalling : an antecedent of employee brand understanding
Karanges, Emma; Johnston, Kim A.; Lings, Ian; Beatson, … - In: The journal of brand management : an international journal 25 (2018) 3, pp. 235-249
Persistent link: https://www.econbiz.de/10011884938
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Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.; Weeks, Clinton S.; Beatson, Amanda T. - In: International journal of advertising : the review of … 43 (2024) 2, pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
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Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie; Drennan, Judy; Lings, Ian N. - In: European journal of marketing : EJM 47 (2013) 9, pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
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Buying a sponsor's brand: the role of affective commitment to the sponsored team
Lings, Ian N.; Owen, Kate M. - In: Journal of marketing management : MM 23 (2007) 5/6, pp. 483-496
Persistent link: https://www.econbiz.de/10003492224
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Examining the antecedents and consequences of gratitude
Hasan, Syed Fazal E.; Mortimer, Gary; Lings, Ian N.; … - In: The journal of services marketing 31 (2017) 1, pp. 34-47
Persistent link: https://www.econbiz.de/10011615638
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The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed Muhammad; Ahmadi, Hormoz; Kelly, Louise - In: The journal of brand management : an international journal 26 (2019) 2, pp. 85-98
Persistent link: https://www.econbiz.de/10012060046
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The impact of brand value on brand competitiveness
Gupta, Suraksha; Gallear, David; Rudd, John M.; … - In: Journal of business research : JBR 112 (2020), pp. 210-222
Persistent link: https://www.econbiz.de/10012230579