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Austérité budgétaire, crédibilité et comportement de consommation
Artus, Patrick - In: International economics : a journal published by CEPII … (1996), pp. 59-82
Persistent link: https://www.econbiz.de/10001219153
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Prime time : the strategic use of subconscious priming to enhance customer satisfaction
Ford, Robert C. - In: Business horizons 57 (2014) 2, pp. 269-277
Persistent link: https://www.econbiz.de/10010358714
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Enhancing customer self-efficacy in co-producing service experiences
Ford, Robert C.; Dickson, Duncan R. - In: Business horizons 55 (2012) 2, pp. 179-188
Persistent link: https://www.econbiz.de/10009522378
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Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.; McColl-Kennedy, Janet R. - In: Business horizons 58 (2015) 4, pp. 459-468
Persistent link: https://www.econbiz.de/10011300878