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Prior research has examined value antecedents to sustainable consumption, including religious or cultural values. We bridge together these usually separated bodies of literature to provide an ethically-based examination of both religious and cultural values in one model to understand what drives...
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Drawing on the literature on curiosity, we develop a model to study the impact of consumer curiosity on a firm's information disclosure of product content and price in an entertainment market, where consumers are curious about new products (e.g., movies) and are uncertain about their quality. We...
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