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Consumer loyalty in sport spectatorship services : the relationships with consumer satisfaction and team identification
Bodet, Guillaume; Bernache-Assollant, Iouri - In: Psychology & marketing 28 (2011) 8, pp. 781-802
Persistent link: https://www.econbiz.de/10009267754
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Experiential marketing in sport spectatorship service : a customer perspective
Chanavat, Nicolas; Bodet, Guillaume - In: European Sport management quarterly : ESMQ 14 (2014) 4, pp. 323-344
Persistent link: https://www.econbiz.de/10010413306
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Do fans care about hot dogs? : a satisfaction analysis of French ice hockey spectators
Bodet, Guillaume; Bernache-Assollant, Iouri - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 15-37
Persistent link: https://www.econbiz.de/10003816807
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Hotel attributes and consumer satisfaction : a cross-country and cross-hotel study
Bodet, Guillaume; Anaba, Valery; Bouchet, Patrick - In: Journal of travel and tourism marketing 34 (2017) 1/3, pp. 52-69
Persistent link: https://www.econbiz.de/10011669949
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Brand consistency and coherency at the London 2012 Olympic Games
Kenyon, James Andrew; Manoli, Argyro Elisavet; Bodet, … - In: Journal of strategic marketing 26 (2018) 1, pp. 6-18
Persistent link: https://www.econbiz.de/10011860397
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Strengthening sponsorship fit : testing for the influence of sponsor category and national culture
Rajabi, Asieh Ghorbanian; Martinent, Guillaume; … - In: Journal of international consumer marketing 35 (2023) 2, pp. 234-255
Persistent link: https://www.econbiz.de/10014321469