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Perceived source credibility and advertising persuasiveness : an investigation of moderators and psychological processes
Nan, Xiaoli - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 195-211
Persistent link: https://www.econbiz.de/10009770245
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It's no laughing matter : an exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages
Iles, Irina Alexandra; Nan, Xiaoli - In: Health marketing quarterly 34 (2017) 3, pp. 187-201
Persistent link: https://www.econbiz.de/10011744221
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"As much calcium as a glass of milk!" : understanding American consumers’ preferences for fortified foods
Nan, Xiaoli; Verrill, Linda; Iles, Irina - In: Journal of food products marketing 23 (2017) 1, pp. 24-41
Persistent link: https://www.econbiz.de/10011708044