Similar Search Results

Exploring the concept of perceived sustainability at tourist destinations : a market segmentation approach

Sánchez-Fernández, Raquel; Iniesta-Bonillo, M. Ángeles; … - In: Journal of travel and tourism marketing 36 (2019) 2, pp. 176-190

Persistent link: https://www.econbiz.de/10012179387

Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach

Bruwer, Johan - 2013

As wine increasingly becomes a lifestyle beverage and more acceptable and desired by a wider spectrum of consumers, there is a greater need to understand wine consumer values, consumption patterns and profiles. This research recognises that lifestyle is inextricably linked to values and the...

Persistent link: https://www.econbiz.de/10014160613

Segmenting wine tourists on the basis of involvement with wine

Nella, Athina; Christou, Evangelos - In: Journal of travel and tourism marketing 31 (2014) 7/8, pp. 783-798

Persistent link: https://www.econbiz.de/10010469259

A fine wine instrument : an alternative for segmenting the Australian wine market

Johnson, Trent E.; Bastian, Susan E. P. - In: International journal of wine business research : IJWBR 27 (2015) 3, pp. 182-202

Persistent link: https://www.econbiz.de/10011477402

How the young adult consumer segment responds to trusty and committed marketing relationship

Ndubisi, Nelson Oly; Nataraajan, Rajan - In: Psychology & marketing 35 (2018) 12, pp. 923-935

Persistent link: https://www.econbiz.de/10011970101

Wine tourism involvement : a segmentation of Chinese tourists

Gu, Qiushi; Zhang, Hanqin Qiu; King, Brian; Huang, Songshan - In: Journal of travel and tourism marketing 35 (2018) 5, pp. 633-648

Persistent link: https://www.econbiz.de/10011918031

Demographic product segmentation in financial services products in Australia and New Zealand

Lees, Gavin; Winchester, Maxwell; De Silva, Sidath - In: Journal of financial services marketing : JFSM 21 (2016) 3, pp. 240-250

Persistent link: https://www.econbiz.de/10011554800

Investigating consumer ethics : a segmentation study

Arli, Denni - In: The journal of consumer marketing 34 (2017) 7, pp. 636-645

Persistent link: https://www.econbiz.de/10011808333

Using push-pull winescape attributes to model Australian wine tourist segmentation

Quintal, Vanessa; Thomas, Ben; Phau, Ian; Soldat, Zorana - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 346-372

Persistent link: https://www.econbiz.de/10011814564

Beer traveler, wine traveler, or both? : comparing beer tourist and wine tourist segments

Stone, Matthew J. - In: Tourism analysis : an interdisciplinary tourism & … 28 (2023) 4, pp. 657-665

Persistent link: https://www.econbiz.de/10014506933