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Tradeoffs between price and quality : how a value index affects preference formation
Creyer, Elizabeth H. - In: Journal of consumer affairs : official publication of … 31 (1997) 2, pp. 280-302
Persistent link: https://www.econbiz.de/10001230098
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Individual differences in brand schematicity
Puligadda, Sanjay; Ross, William T.; Grewal, Rajdeep - In: Journal of marketing research : JMR 49 (2012) 1, pp. 115-130
Persistent link: https://www.econbiz.de/10009507237
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When loyalties clash purchase behavior when a preferred brand is stocked out : the tradeoff between brand and store loyalty
Puligadda, Sanjay; Ross, William T.; Chen, Jinjie; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 570-577
Persistent link: https://www.econbiz.de/10009655506
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The unique effects of branding on variety perception
Puligadda, Sanjay; Ross, William T. - In: The journal of brand management : an international journal 18 (2010/11) 2, pp. 134-149
Persistent link: https://www.econbiz.de/10008758988
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How and when alphanumeric brand names affect consumer preferences
Gunasti, Kunter; Ross, William T. - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1177-1192
Persistent link: https://www.econbiz.de/10008796493
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The consequences of consumers' use of pre-existing social relationships to make purchases
Johnson, Bryan R.; Ross, William T. - In: Journal of relationship marketing : innovations & … 13 (2014) 3, pp. 207-242
Persistent link: https://www.econbiz.de/10010490473
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How inferences about missing attributes decrease the tendency to defer choice and increase purchase probability
Gunasti, Kunter; Ross, William T. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 823-837
Persistent link: https://www.econbiz.de/10003807429
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The role of positive emotions in experiental decisions
Kwortnik, Robert J.; Ross, William T. - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 324-335
Persistent link: https://www.econbiz.de/10003593786
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Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai; Lin, Shan; Carlson, Jeffrey R.; Ross, … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
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Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan; Gunasti, Kunter; Ross, William T. - In: The journal of brand management : an international journal 22 (2015) 6, pp. 515-533
Persistent link: https://www.econbiz.de/10011349942