The underlying channels through which peer influence operates in durable good adoption can affect the ability of marketers to leverage them. In this paper, we assess whether the visibility of peers' adoption decisions leads to greater peer influence. The context we study is residential rooftop...

The diffusion of smart metering technology and intermittent renewable electricity generation capacity makes the deployment of time-varying electricity rates increasingly feasible and important to the functioning of electricity grids. Such rates, which economists advocate to more efficiently...

Carrying multiple brands and holding periodic sales are two common marketing strategies for sellers with market power. One puzzle is that sellers often employ diverse strategies in terms of using these two tools. This paper offers an explanation to this puzzle by providing a simple framework to...