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Sustainable transport : co-creation of business with customer perceived values
Kumar, M. Dileep; Sharma, Vinod; Maheshkar, Chandan - In: International journal of business innovation and … 33 (2024) 4, pp. 457-484
Persistent link: https://www.econbiz.de/10015062877
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Understanding purchase intention of menstrual products among rural Indian women : periods are normal : period!
Poulose, Jeanne; Sharma, Vinod; Kumar, M. Dileep; … - In: International journal of Indian culture and business … 32 (2024) 1, pp. 59-79
Persistent link: https://www.econbiz.de/10015064669
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Unpacking green choices : exploring altruistic and egoistic values in shaping environmental identities and packaging preferences
Aggarwal, Saniya; Dhanda, Komal; Kumar, Ramesh J.; … - In: Asian journal of business ethics : AJBE 13 (2024) 2, pp. 523-546
Persistent link: https://www.econbiz.de/10015191124
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Impact of various demographic factors on consumer behaviour : an empirical study of electronic products in rural Himachal (India)
Kumar, Rakesh; Kumar, Ramesh - In: Indian journal of economics & business : IJEB 18 (2019) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10012666146
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Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.; Jebarajakirthy, Charles; Maseeh, … - In: Marketing intelligence & planning 41 (2023) 6, pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
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Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar; Kumar, Ramesh J.; Saha, Raiswa; … - In: Society and business review 18 (2023) 2, pp. 197-218
Persistent link: https://www.econbiz.de/10014334059