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Demand Media
Deighton, John; Kornfeld, Leora - 2012
Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable of 10,000 freelance...
Persistent link: https://www.econbiz.de/10014172391
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The consumption of performance
Deighton, John - In: Journal of consumer research : JCR ; an … 19 (1992) 3, pp. 362-372
Persistent link: https://www.econbiz.de/10001136787
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In support of consumer-based strategy research
Deighton, John - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 288-289
Persistent link: https://www.econbiz.de/10011489048
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Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill; Steenburgh, Thomas J.; Deighton, John; … - In: Journal of marketing 76 (2012) 3, pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
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The interrelationships between brand and channel choice
Neslin, Scott A.; Jerath, Kinshuk; Bodapati, Anand; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
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Broadening the scope of consumer research : editorial
Deighton, John; MacInnis, Deborah J.; McGill, Ann L.; … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 5-7
Persistent link: https://www.econbiz.de/10009521325