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Consumer behaviour
Relationship marketing
31
Beziehungsmarketing
27
Brand management
20
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20
Customer integration
19
Kundenintegration
19
Brand
18
Brand image
18
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17
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13
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10
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9
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9
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8
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7
Service-Dominant Logic
7
Service-dominant logic
7
Bibliometrics
6
Bibliometrie
6
Collaborative theorizing
6
Customer value
6
Dienstleistungsmanagement
6
Kundenwert
6
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6
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4
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20
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Brodie, Roderick J.
16
Glynn, Mark S.
7
Hollebeek, Linda D.
4
Benson-Rea, Maureen
2
Chen, Shaoshan
2
Conduit, Jodie
2
Starr, Richard G., Jr.
2
Black, Iain
1
Brush, Gregory J.
1
Fehrer, Julia
1
Frethey-Bentham, Catherine
1
Jaakkola, Elina
1
Jones, Katharine
1
Juric, Biljana
1
Kreis, Henning
1
Medlin, Christopher J.
1
Motion, Judy
1
Pryor, Kevin
1
Sajtos, Laszlo
1
Schroeder, H.
1
Veloutsou, Cleopatra
1
Whittome, James R. M.
1
Widjaja, Tiza
1
Zhu, Andrew Q.
1
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Journal of Product & Brand Management
2
Journal of business research : JBR
2
Journal of strategic marketing
2
Australasian marketing journal
1
European Journal of Marketing
1
International Journal of Retail & Distribution Management
1
International journal of retail & distribution management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Journal of service research
1
Journal of service theory and practice : JSTP
1
Marketing theory
1
Smart technology applications in business environments
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
16
Other ZBW resources
4
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Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
2
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
3
Investigating the service brand : a customer value perspective
Brodie, Roderick J.
;
Whittome, James R. M.
;
Brush, …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 345-355
Persistent link: https://www.econbiz.de/10003840062
Saved in:
4
Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Hollebeek, Linda D.
;
Conduit, Jodie
;
Brodie, Roderick J.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 393-398
Persistent link: https://www.econbiz.de/10011483099
Saved in:
5
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
6
Customer engagement : developing an innovative research that has scholarly impact
Brodie, Roderick J.
;
Juric, Biljana
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10011892190
Saved in:
7
Branding as a dynamic capability : strategic advantage from integrating meanings with identification
Brodie, Roderick J.
;
Benson-Rea, Maureen
;
Medlin, …
- In:
Marketing theory
17
(
2017
)
2
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011771406
Saved in:
8
Certification and authentication of brand value propositions
Starr, Richard G., Jr.
;
Brodie, Roderick J.
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 716-731
Persistent link: https://www.econbiz.de/10011625293
Saved in:
9
Country of origin branding : an integrative perspective
Brodie, Roderick J.
;
Benson-Rea, Maureen
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011607017
Saved in:
10
Special issue: Non-monetary social and network value : understanding the effects of non-paying customers in new media
Hollebeek, Linda D.
(
ed.
);
Brodie, Roderick J.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011591877
Saved in:
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