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Do perceptions of switching costs vary across customers' household purchase decision roles?

Tesfom, Goitom - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 511-529

Persistent link: https://www.econbiz.de/10013415455

Do switching barriers in the retail banking industry influence bank customers in different age groups differently?

Tesfom, Goitom; Birch, Nancy J. - In: Journal of Services Marketing 25 (2011) 5, pp. 371-380

Purpose – The purpose of this paper is to examine whether switching barriers in the retail banking industry affect different age groups differently. Design/methodology/approach – Questionnaires were administered to 188 bank customers of different age groups, measuring their perception of...

Persistent link: https://www.econbiz.de/10014905350

Mobile phone service providers shift to no-contract plans : implications on customer retention

Tesfom, Goitom; Birch, Nancy J.; Culver, Jeffrey N. - In: Services marketing quarterly 39 (2018) 2, pp. 92-107

Persistent link: https://www.econbiz.de/10011859502

Consumers' advertising media use : a cross-cultural study

Tesfom, Goitom; Lutz, Clemens - In: Services marketing quarterly 43 (2022) 1, pp. 32-47

Persistent link: https://www.econbiz.de/10012801854

Do mobile phone service consumers in the US have media preference as their source of information on competing mobile phone service plans?

Tesfom, Goitom; Birch, Nancy J.; Culver, Jeffrey N. - In: Journal of promotion management : JPM 24 (2018) 4, pp. 578-599

Persistent link: https://www.econbiz.de/10011979182

Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently?

Tesfom, Goitom; Birch, Nancy J.; Culver, Jeffrey N. - In: International journal of technology marketing : IJTMkt 14 (2020) 1, pp. 22-46

Persistent link: https://www.econbiz.de/10012179157

Switching intentions of service providers and cultural orientation

Tesfom, Goitom; Broekhuizen, Thijs L. J.; Lutz, Clemens - In: Journal of international consumer marketing 34 (2022) 4, pp. 450-464

Persistent link: https://www.econbiz.de/10013361583