Cockrill, Antje; Goode, Mark; Emberson, Daniel - In: Marketing Intelligence & Planning 26 (2008) 2, pp. 189-206
Purpose – The concept of servicescape and its effect on consumer behaviour has been studied extensively in numerous areas of retailing. However, the role of servicescape in non‐traditional service settings has received comparatively little attention. The aim of this paper is to fill in some...