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Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar; Eisingerich, Andreas B; Gillingwater, Richard - In: Business horizons 66 (2023) 5, pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
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How can companies recover from liability-invoking failures? : exploring the role of uncertainty avoidance in facilitating consumer compliance across national cultures
Astvansh, Vivek; Duffek, Barbara; Eisingerich, Andreas B - In: Journal of international marketing 31 (2023) 3, pp. 1-18
Persistent link: https://www.econbiz.de/10014368363
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Always on your mind? : investigating consideration sets and private labels at the retailer and category level
Stoppacher, Lukas; Foscht, Thomas; Eisingerich, Andreas B; … - In: The international review of retail, distribution and … 34 (2024) 5, pp. 646-668
Persistent link: https://www.econbiz.de/10015193847
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Broadening (and narrowing) the scope of brand relationships
Alba, Joseph W.; Lutz, Richard J. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 265-268
Persistent link: https://www.econbiz.de/10009766847
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Relating badly to brands
Fournier, Susan; Alvarez, Claudio - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
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The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
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Attachment-aversion (AA) model of customer-brand relationships
Park, C. Whan; Eisingerich, Andreas B; Park, Jason Whan - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 229-248
Persistent link: https://www.econbiz.de/10009766860
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Why customer participation matters
Merlo, Omar; Eisingerich, Andreas B; Auh, Seigyoung - In: MIT sloan management review 55 (2013/14) 2, pp. 81-88
Persistent link: https://www.econbiz.de/10010248884
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Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B; Auh, Seigyoung; Merlo, Omar - In: Journal of service research : JSR 17 (2014) 1, pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
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Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10008702776