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Lado Coustré, Nora; Martos, Mercedes; Nelson, James - In: Journal of the Academy of Business Education : JABE 7 (2006) 1, pp. 11-27

Persistent link: https://www.econbiz.de/10003871255

Testing the double jeopardy loyalty effect using discrete choice models

Labeaga, José M.; Lado Coustré, Nora; Martos, Mercedes - 2007

Persistent link: https://www.econbiz.de/10003558757

Detangling consumer attitudes to better explain co-branding success

Ho, Han-Chiang; Lado Coustré, Nora; Rivera-Torres, Pilar - In: The journal of product & brand management 26 (2017) 7, pp. 704-721

Persistent link: https://www.econbiz.de/10011808397

Understanding the role of attitude components in co-branding : a comparison of Spanish and Taiwanese consumers

Ho, Han Chiang; Chiu, Candy Lim; Liu, Su-Ping; Lee, … - In: Journal of international consumer marketing 31 (2019) 3, pp. 203-224

Persistent link: https://www.econbiz.de/10012200729

Measuring asymmetries in brand associations using correspondence analysis

Greenacre, Michael J. (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001697171

Perceptual mapping of multiple variable batteries by plotting supplementary variables in correspondence analysis of rating data

Torres, Anna (contributor); … - 2005

Persistent link: https://www.econbiz.de/10002673607

Simulating the cinema market : how cross-cultural differences in social influence explain box office distributions

Broekhuizen, Thijs L. J.; Delre, Sebastiano A.; Torres, Anna - In: The journal of product innovation management : an … 28 (2011) 2, pp. 204-217

Persistent link: https://www.econbiz.de/10008933445

Brand logo design : examining consumer response to naturalness

Machado, Joana Cesar; Carvalho, Leonor Vacas de; … - In: The journal of product & brand management 24 (2015) 1, pp. 78-87

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The effects of uncertainty avoidance on brand performance : marketing creativity, product innovation and the brand duration

Giarratana, Marco S. (contributor); Torres, Anna (contributor) - 2007

Persistent link: https://www.econbiz.de/10003428046

The Effects of Uncertainty Avoidance on Brand Performance : Marketing Creativity, Product Innovation and the Brand Duration

Giarratana, Marco S. - 2015

This paper investigates the link between brand performance and cultural primes in high-risk, innovation-based sectors. In theory section, we propose that the level of cultural uncertainty avoidance embedded in a firm determine its marketing creativity by increasing the complexity and the...

Persistent link: https://www.econbiz.de/10012707820