This study investigates the effects of country-of-design/country-of-assembly combinations on consumers' evaluative beliefs about and attitudes toward buying automobiles. The effects are compared across groups of consumers differing with respect to levels of consumer thnocentrism. Two design...

This study aims to segment strategies consumers use to ‘cope’ with service failure using a novel clustering algorithm. It evaluates whether identified customer segments exhibit different anger prototypes, alongside variations in felt intensity therein. It also investigates whether different...