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Consumer spending on spectator sports, physical activity, and gambling : evidence from Canada

Humphreys, Brad R.; Ruseski, Jane E.; Yang, Jie - In: The economics of sports betting, (pp. 5-20). 2017

Persistent link: https://www.econbiz.de/10011748559

Household consumption decisions : will expanding sports betting impact health?

Humphreys, Brad R.; Ruseski, Jane E.; Yang, Jie - In: Review of Economics of the Household 18 (2020) 4, pp. 1079-1100

Persistent link: https://www.econbiz.de/10012392444

Consumer social responsibility : is it a new barrier for international marketers?

Ma, Jieqiong; Yang, Jie; Kaliny, Morris; Roy, Douglas - In: International journal of business environment : IJBE 7 (2015) 3, pp. 242-261

Persistent link: https://www.econbiz.de/10011534316

The moderating role of personal cultural values on consumer ethnocentrism in developing countries : the case of Brazil and Russia

Ma, Jieqiong; Yang, Jie; Yoo, Boonghee - In: Journal of business research : JBR 108 (2020), pp. 375-389

Persistent link: https://www.econbiz.de/10012175402

The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study

Ma, Jieqiong; Hong, JungHwa; Yoo, Boonghee; Yang, Jie - In: Journal of business research : JBR 137 (2021), pp. 244-254

Persistent link: https://www.econbiz.de/10012665711

Sharing consumers' brand storytelling : influence of consumers' storytelling on brand attitude via emotions and cognitions

Hong, JungHwa; Yang, Jie; Wooldridge, Barbara Ross; … - In: The journal of product & brand management 31 (2022) 2, pp. 265-278

Persistent link: https://www.econbiz.de/10013164318

Bundle up before you go : toward a bundle approach to product categorization

Yang, Jie; Li, Stan Xiao - In: Journal of management 49 (2023) 5, pp. 1695-1737

Persistent link: https://www.econbiz.de/10014253721

The ultimate escape : escapism, sports fan passion and procrastination across two cultures

Astakhova, Marina; Leonard, Ethan B.; Doty, D. Harold; … - In: Journal of consumer marketing 39 (2022) 3, pp. 278-293

Persistent link: https://www.econbiz.de/10013398148

Are digital content subscription services still thriving? : analyzing the conflict between innovation adoption and resistance

Yang, Jie; Kwon, Youngkyung - 2024

Currently, the global market for subscription services is facing a crisis of approaching saturation, prompting increased attention to the Asia-Pacific region. Meanwhile, digital content subscription services in Japan are late in the game but are on a continuous upward trend, indicating...

Persistent link: https://www.econbiz.de/10015177114

A new perspective to promote low-carbon consumption : the influence of reference groups

Mi, Lingyun; Zhu, Hanlin; Yang, Jie; Gan, Xiaoli; Xu, Ting - In: Ecological economics : the transdisciplinary journal of … 161 (2019), pp. 100-108

Persistent link: https://www.econbiz.de/10012179183